Cher-Ae Heights Casino celebrates successful launch of Konami’s SYNKROS CMS

Cher-Ae Heights Casino and Konami Gaming have announced the completed launch of SYNKROS at the seaside gaming destination in Trinidad, California. Konami’s award-winning casino management system brings a strong mix of marketing solutions to engage guests at Cher-Ae Heights Casino—including floor-wide bonusing events, random drawings, personalized rewards, offers, and more. From Cher-Ae Heights’ 800-seat bingo hall to its 50,000 square foot gaming floor filled with more than 300 slots, guests can earn, discover, redeem, and enjoy a casino loyalty experience catered to their preferences and spend.

“This is an exciting time for us and our valued guests, as we introduce a robust new mix of system-delivered promotions to make each visit memorable,” said Ryan Sundberg, general manager at Cher-Ae Heights Casino. “SYNKROS provides a long-term, comprehensive casino systems solution with US-based support, so our casino continues to operate at the highest level of efficiency and achievement for years to come.”

With SYNKROS, Cher-Ae Heights Casino enjoys access to hundreds of promotional capabilities and options to tailor campaigns to diverse player segments, with tools including Advanced Incentives, random giveaways — or hot seats — drawing tickets, SuperSeries system-delivered bonusing, and more.

“Cher-Ae Heights Casino offers a great mix of entertainment options to guests. It’s a privilege to work with their team to highlight the casino’s fantastic offering even further, by tapping into the latest systems tools and technology,” said Jay Bertsch, senior vice president & chief commercial officer at Konami Gaming.