Several William Hill shops will look a little different from today, with the leading bookmaker renaming seven of them, Constitution Hill.
The seven sites across Gloucestershire, including four in Cheltenham, have received a unique makeover in honour of the Champion Hurdle favourite – the horse William Hill have boosted to even-money to win the opening day feature.
As part of Hills’ Epic Odds offer, Nicky Henderson’s charge, who is a 1/3 chance for the Champion Hurdle, is available to back at even-money for up to £10 for new and existing William Hill customers.
William Hill Spokesperson, Lee Phelps, said: “Constitution Hill is the most exciting horse in training right now and, as his current price suggests, he’ll be very hard to beat in Tuesday’s Champion Hurdle.
“His current price of 1/3 is testament to the unbeaten superstar’s reputation, but our trading team want to celebrate an epic horse with an equally Epic Odds offer which allows punters to back him at even-money.
“To mark the occasion, we’ve given a bit of a facelift to seven of our retail shops and have renamed them ‘Constitution Hill’ in homage to Nicky Henderson’s charge.”
Barry Geraghty, horse racing brand ambassador for William Hill, added: “When we had Constitution Hill as a youngster, you wouldn’t dare to dream that he was going to turn out to be quite this good. He’s the star of the show this week and it’s a good bit of fun to see his name take pride of place above the William Hill shops.
“There are no certainties in racing, but he should take all the beating in the Champion Hurdle on Tuesday. Odds of 1/3 might look skinny, but William Hill’s even-money Epic Odds could be worth a look at.”