Enteractive has appointed Faye Williams to head of account management for the B2B team, reporting to chief business officer, Andrew Foster.
Williams has more than seven years of experience in the iGaming and sports betting sectors having worked with leading industry names including Betfair, Betsson and GiG prior to joining Enteractive.
The appointment will further strengthen Enteractive’s B2B team as the company expands into the US sector as well as other regulated global markets, delivering retention and reactivation services to drive active players brands for a growing number of leading operator brands around the world.
Andrew Foster said: “In 2022, Enteractive has seen remarkable growth with both new clients coming onboard and entrance to new markets around the world, most notably in North America. With Faye’s extensive experience in the iGaming sector, this is an important appointment for our B2B team, supporting our business growth into 2023 and beyond.”
Faye Williams added: “I’m excited to join Enteractive as the company continues to grow as the leader in the field of reactivation and retention, working with so many of the major operators around the world. It’s a hugely important period at the moment, with the United States upping the ante for everyone in the sector, and I look forward to helping the company drive more active players for iGaming brands worldwide.”