Online gaming software developer EvenBet Gaming has released a complimentary guide on effective marketing tools and best practices to maximise operators’ return on investment.
The company has summarised its extensive experience in implementing the vertical in emerging and mature markets in the guide, which can be downloaded here.
With huge markets that have an affinity for poker including LatAm and the US rapidly regulating, the guide’s release is timely. It highlights how the implementation of rakeback reward schemes, leaderboards, different tournament options and missions can boost traffic within online poker rooms and increase player loyalty and lifetime value.
It is designed to complement EvenBet’s extensive offering, which allows customers to join an existing poker network or start a standalone online solution, as well as cater to those that aim to expand upon their business through the introduction of poker game types.
EvenBet’s state-of-the-art technology and functionality also allow for a simple API integration, with other features including a seamless wallet and a full user database, with a routinely upgraded and localised UI. In addition, all poker rooms have a flexible front end, enabling them to be customised to any operator’s specific branding.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Poker is much different to most other forms of gaming as it is a social and player-to-player game. It therefore needs to be approached differently in order to ensure effective acquisition and retention of players.
“This guide is by far the best way for us to share what we have learned about the online poker industry and will make operators more aware of the tools at their disposal and instruct on how these can be leveraged to optimise the business through EvenBet’s poker platform.”