First Look Games strengthens 1X2 Network partnership

First Look Games, the platform that connects game studios with operators and affiliates, has extended its partnership with 1X2 Network and will provide the popular game developer with its white-label client area.

1X2 Network was the first game developer to partner with First Look Games and to use the FLG Library to upload assets and information about its full suite of games, which can then be accessed by online gambling publishers and used to create content.

Since then, First Look Games has developed its product offering to include a fully brand-able white-label client area, which 1X2 Network will use to showcase games from its 1x2gaming and Iron Dog Studio subsidiaries to operators and affiliates.

1X2 Network will also extend its First Look Games powered client area to the third-party game developers it has integrated to its 3PI game aggregator platform, allowing them to also gain direct access to online gambling affiliates and operators.

Tom Galanis, Director of First Look Games, said: “We are thrilled to have extended our already successful partnership with 1X2 Network and for the developer and its partners to take advantage of our sophisticated white-label client area.

“As marketing costs continue to rise, online gambling publishers provide developers with a cost-effective platform to drive awareness among both players and operators and what better way to do that than via a branded client portal that is intuitive and easy to use.”

Kevin Reid, Chief Commercial Office at 1X2 Network, said: “We have worked with First Look Games from day one and have already reaped the benefits of using the FLG Library to showcase our games to publishers and operators.

“The next logical step was to use the First Look Games white-label client area to make it even easier for operators and affiliates so see the incredible titles that we and our developer partners have to offer. This is great for our in-house studios as well as existing and new third-party partners.”