Playtech, the world’s leading omni-channel gambling company, today announces that Fortuna Entertainment Group, the largest betting and gaming operator in Central and Eastern Europe, has completed the migration of its Sportsbook in Slovakia onto Playtech’s IMS platform. With Fortuna’s Sportsbook in Czech Republic, Poland and Croatia to follow.
The agreement is the next stage in Fortuna and Playtech’s omni-channel partnership in Central and Eastern Europe following the extension of their initial agreement in 2018. Fortuna customers can now seamlessly access Sportsbook funds across retail and online channels. In addition, Fortuna is now able to harness Playtech’s Engagement centre and responsible gambling tools across its omni-channel offering, allowing for a seamless customer experience and real time engagement.
Once the Casino licensing process is complete, Fortuna will launch Playtech’s award winning casino suite and extensive selection of third-party gaming content across the platform. Playtech’s front-end portal framework will allow Fortuna to integrate and personalise content using data driven customisation tools.
Fortuna has grown to become the leading betting and gaming operator in Central and Eastern Europe since Playtech first partnered with the company in August 2016. Highlights of its partnership include launching the first online casino in the Czech Republic.
Per Widerstrom, CEO at Fortuna Entertainment Group, added: “Our strategic partnership with Playtech is central to growth plans and success so far. This migration is the next stage in Fortuna’s omni-channel leadership in Central and Eastern Europe. Fortuna customers can now enjoy a sophisticated and seamless user experience. Playtech’s data driven toolset allows for real time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level.”
Shimon Akad, Playtech Chief Operating Officer, said: “Fortuna’s continued growth trajectory is highly impressive and we are proud to be a strategic partner to one of the foremost operators in Europe. This partnership firmly leverages the power of the Playtech ONE solution, both from a marketing and player tracking perspective, and we believe there is further growth ahead as Fortuna continues to extend its omni-channel leadership.”