Future Anthem has appointed Matt Nichols to the newly-created position of general manager of the Americas.
Nichols will be responsible for leading Future Anthem’s business and building an on-the-ground team in the Americas as the company delivers on its growth strategy in the region, following its recent multi-million-dollar Series A financing round.
US-based Nichols joins from Churchill Downs Incorporated, where he was senior director of corporate development, working on numerous land-based gaming projects, in addition to strategy for the TwinSpires B2B online horse racing product.
He initially joined Churchill Downs in 2018 to head the wide-ranging business development responsibilities of the TwinSpires online gaming business segment, with a focus on market access and third-party relationships.
Before Churchill Downs, Kentucky-born Nichols traversed a variety of disciplines and industries, including strategy, project management, commercial banking, and wealth management at companies including Bank of America and national convenience store brand Thorntons.
“I am beyond thrilled to join the Future Anthem team to lead their growth into the Americas’ online gaming markets,” said Matt Nichols. “Leigh has identified a compelling market gap, and his first-class team is building industry-best AI and data products that add tremendous value to operators and game studios by personalising player experiences across sports betting and casino.
“The Series A financing has unlocked a monumental shift for Future Anthem. We have wasted no time in delivering on our vision and strategy for the Americas by hiring Matt to lead our growth in this key market,” added Future Anthem CEO Leigh Nissim. “This is a huge step in the development of Future Anthem – we have always been keen to establish ourselves locally in the US market and to be able to respond to customer needs quickly. Matt’s experience makes him the perfect appointment for this crucial new role.”