Gambling.com has announced its acquisition of NDC Media, the publisher of BonusFinder.com. The acquisition closed on January 31 2022.
The acquisition of BonusFinder supports Gambling.com Group’s growth strategy to expand its presence in key regulated markets in North America. Canada is currently BonusFinder’s largest market, strategically positioning the Group for the expected expansion of the regulated online gambling market, beginning with the province of Ontario. BonusFinder also has traction in the US, and the Group has plans for expansion in key regulated states in the coming years.
Charles Gillespie, chief executive officer of Gambling.com Group, said: “Over the past five years, Fintan Costello and his team have developed a professional, industry-leading, performance marketing business with a customer-centric and brand-driven approach,”
“The acquisition of BonusFinder gives Gambling.com Group additional scale in the North American online gambling market. BonusFinder’s strong presence in Canada is expected to drive increased market share for the Group ahead of the anticipated Ontario online sports betting and iGaming market launch in April.”
Fintan Costello, chairman of BonusFinder, added: “These organizations complement each other well as partners within the North American market. Gambling.com Group has demonstrated its leadership position within the online sports betting and iGaming industry, and its proprietary technologies and experience will provide BonusFinder with the tools to maximize growth in this exciting new era of North American regulation.”