GAMING1 has promoted its former CMO, David Carrion to the position of chief operator officer Interactive (COO Interactive). Carrion will be responsible for aligning the company’s technology, business and marketing services to operate as one.
Carrion holds a wealth of experience, notably at the BlackStone-owned spanish casino group Cirsa, and at The Stars Group, where Carrion led the company’s digital marketing transformation. He then became marketing director of its brand, PokerStars. Carrion developed the strategy, teams and tech stack around SEO, PPC, Paid Social, Affiliates and Display advertisement, as well as multiple award-winning campaigns. These include Game On (2018 EGR Marketing Social Campaign and Poker Campaign Winner), and the PokerStars NLHE Championship, poker’s largest ever $25k buy-in tournament. This earned him a place on Gaming Intelligence’s HOT 50 list of online gaming’s most influential professionals.
The structural change reflects the company’s growth over the past year, which saw GAMING1 become the first company to launch a live casino in Columbia, as a result of its partnership with Evolution. GAMING1 also celebrated its launch into the US market this year, with plans to also launch in the Netherlands in the coming months, while it continues to grow in Belgium. These projects are spearheaded by a responsible gaming approach and focus on long term sustainability of the sector, the company forecasts significant traction across all international fronts in 21 different operations during 2022.
Carrion said: “I’m proud to have been trusted as COO Interactive for one of the industry’s most exciting and ambitious brands. During my time here, the company has excelled in every area and continues to see rapid growth.
“We have bold aspirations for the future, our goal for the GAMING1 interactive business line is to outperform market growth, we are set to double our revenues within the next five years. We aim to do this based on scalability and by delivering real quality to the player.”
Sylvain Boniver, co-founder of GAMING1, said: “Everyone at GAMING1 is delighted to have David take on more responsibilities as the company’s new COO Interactive.”
“During his time as a chief marketing officer, David showed his quality and experience in delivering impressive growth strategies. We are confident that in his new role, David will excel and continue being a tremendous and valuable asset to the company and its partners.”