The two global leaders will join forces in 11 European countries
Gasser Chair Company, of Youngstown Ohio, USA, and Gaming Support, of Rotterdam, The Netherlands, proudly announce their new partnership. The alliance blends their individual wealth of knowledge, prestige and resources. Both companies will make an official joint statement at the ICE London show in early February.
Gasser is a leader in hospitality and casino seating; Gaming Support provides slot jackpot controllers and bonusing products, gaming equipment, accounting and asset management systems and casino signage. Holland Casinos is one of its major customers.
Negotiations began at G2E 2019 and were completed in November. The deal encompasses Gaming Support’s European network, which includes The Netherlands, Belgium, Luxembourg, Germany, France, Denmark, Spain, Italy, Greece, Sweden and Finland.
Gaming Support will supply, service and stock Gasser seating products exclusively to its customers. In order to further personalize the sales experience, Gasser will ship products directly to Gaming Support, who will then provide “white glove” delivery service to locations.
Both companies have already enjoyed a close connection. Gasser has supplied seating to Gaming Support for 15 years and this association expands that bond. Gaming Support CEO Lucien van Linden credits Gasser’s high-quality operation and their shared vision that “binds” them in business.
Van Linden says, “Both Gaming Support and Gasser Chair are family-owned companies that provide high levels of quality and service for their product lines. We are proud to enter into a partnership with Gasser, which for us and our clients, represents the best American designer and manufacturer of seating solutions. Combining Gasser’s knowledge of seating with our technological innovations will lead to many new exciting developments.
Our clients range from large, publicly-traded, multi-property casino operators and government-run casino operations to small, privately-owned, stand-alone casinos and gaming arcades. Gaming Support aims to expand its product lines to the arcades and Other Electronic Manufacturers (OEMs) in the future by using Gasser’s more economical seating.”
Gasser European Market Specialist Hugo Van Der Hoek will facilitate the partnership as a liaison from his home base in England. Van Der Hoek, a 20-year employee and long-time seating specialist, has gained comprehensive knowledge about Gasser products and services over two decades. As he works directly with Gaming Support, Van Der Hoek’s expertise will benefit both companies.
“I have always participated in hospitality and gaming shows or exhibitions throughout Europe and will continue to cover these countries. Gaming Support already supplies local markets in many countries so they know the regulations and speak the languages. As we open new European markets, I am excited to be part of this alliance between such high-quality organizations as Gasser and Gaming Support,” says Van Der Hoek.
Assisting Van Der Hoek across Europe is a special Gaming Support sales team that includes Ronald van Rijn, Rene Akker and Rebekka van der Sar. They will sell Gasser’s products to arcades, casinos, hotels and conference centres.