The most important sales event of adp Gauselmann took place on Friday, 3 September and Saturday, 4 September amid strict compliance with COVID rules whereby all of the 1,300 guests in attendance at the MERKUR SPIEL-ARENA had either been vaccinated against, recovered from or tested for the virus. adp Gauselmann presented a top-class mix of products, politics and partying over an area measuring 8,300 square meters that covered the entire playing field. The highlight was the company’s latest multigamer: ZONIC.
The numerous customers of the Gauselmann subsidiary were welcomed by Jürgen Stühmeyer, MERKUR Management Board member with responsibility for sales, who made a moving opening speech: “We feel that it is a great honour and a huge compliment that you are our guests in such extraordinary times.” The head of sales welcomed not only German business partners but also visitors from the important distribution markets of the Netherlands and Spain. “I would also particularly like to welcome our guest of honour: the guarantor of success Paul Gauselmann”, he went on to explain. The company founder and Chairman of the Management Board of the Gauselmann Group did not want to miss the opportunity of attending the event in person.
“Normally it’s sportspersons who are cheered in the MERKUR SPIEL-ARENA but this weekend it is our products that are being applauded. Today, I’m particularly proud of these products in which I myself am still involved”, explained Paul Gauselmann in his visionary speech. “I am certain that you will learn a lot of new things at the branch summit and will gain approaches for a successful future.” Paul Gauselmann himself also did not go away empty-handed. Freddy Fischer gave him a belated birthday gift of a piece of a meteorite from the planet Mercury. The managing director of the Gauselmann portfolio company msp thus aligned the planet with the company MERKUR.
The new driving force of this company is the innovative ZONIC generation of cabinets, which was unveiled at the industry summit. Befitting the magical multigamer, the ‘Ehrlich Brothers’ duo act used magic to teleport the ZONIC onto the stage at the end of a sensational magic show. The multigamer captivates with two 32-inch screens, which due to their arrangement and the smooth transition to a particularly deep console ensure a perfect gaming experience not only in terms of the games and features included, but also ergonomically. The design highlight of the ZONIC is that its look can be easily changed using six different frames. adp Gauselmann demonstrated the merits of the individual frames in a fashion show in which models in thematically coordinated, elaborate costumes floated across the catwalk.
Besides the ZONIC, adp Gauselmann also impressed visitors with other product innovations: In the area of arcade installation, several new features drew attention. These included the new MULTI PLAY feature, which allows three games to be experienced on just one multigamer, the RISK+ feature, which allows you to enter at a higher level on the risk ladder, the MEGA SPACE respin feature, the V22 games package generation, the bonus game, which ensures the best entertainment even in the booking break, and reel scaling. Customers with installation locations in the gastronomy sector were particularly awed by the CASINO CORNER room concept, the new MERKUR Multi Multi VIII and MERKUR Multi Multi BANK SAFE 3-in-1 games packages, as well as by the Merkur Multi Athena games package, which features the practical option of automatic game optimisation. The smart offering of MERKUR eSolutions is also a new addition to the portfolio. It combines land-based gaming with online gaming and enables customers to take part in this new option. The product manager and the company’s sales team were on hand at the exhibition area to provide guests with advice and support.
Attendees at the industry summit received useful information on the products, exciting insights into the association work and thoughts on the political situation in the industry. This took the form of specialist presentations from internal speakers and association members as well as a lively podium discussion. Well-known singers (including Nico Santos) with their thrilling shows, a party DJ – and not least, the great joy at finally being able to celebrate with one another again after an 18-month break due to the coronavirus crisis – created a party atmosphere.