Relax’s portfolio of in-house and Silver Bullet games to go live
Relax Gaming has signed a significant content agreement with leading online gaming operator GentingBet, the online brand for the land-based casino giant, Genting.
The deal expands Relax Gaming’s UK reach and sees both its in-house games and partner content live across GentingBet’s online casino operations.
Relax Gaming’s rapidly growing portfolio of Silver Bullet studio partners will be made available to the operator, including titles from Kalamba Games, STHLMGAMING and Dice Lab.
Popular in-house Relax titles including the top-performing recent release, The Great Pigsby, will go live to GentingBet players as a result of the deal.
Daniel Eskola, Relax Gaming CEO, said: “This is an important agreement for Relax Gaming and our partners as we continue to expand our distribution with leading operators.
“GentingBet has a long and proud tradition of bringing players the best igaming experiences. It’s a pleasure to be working with them.”
Head of Casino, Wayne Fisher, recently joined GentingBet as part of its ambition to aggressively pick up market share, agreeing Relax Gaming as his first commercial deal in the role.
He said: “Relax Gaming’s growing stature in the industry as the premier route to market for forward-thinking games studios is clear, and we are very pleased to be bringing Relax and its partners’ content to our players for the first time.
“Its excellent range of games will enable us to set our offering apart and enhance our reputation for delivering best-in-breed content.”
Relax Gaming offers over 280 titles and has been set up to become a next-generation supplier offering transparent fees and scalability for the hand-picked studios with which it works.