Gaming Innovation Group Inc. (GiG) has signed an agreement with Kings Media Ltd, best known for operating the ‘King Billy’ casino brand across .com markets, marking its arrival into the newly regulated Ontario province in Canada.
The partnership is Kings Media’s first venture into Northern American markets, affirming GiG’s assertion that its platform and solutions are perfectly suited for similar online challengers keen to access and expand into regulated regions. The agreement has been signed for an initial three-year period with the opportunity to be further renewed.
The Canadian province of Ontario opened for iGaming as recently as April 2022, and is expected to grow to €2bn in gross gaming revenue (GGR) over the next three years, according to H2 Gambling Data. This will be the second deal in Ontario for GiG, with an existing customer expected to launch this quarter, with King Media expected to go live in H1 2023.
Volodymyr Harkusha, CEO of Kings Media Ltd, said: “In our quest to expand to the exponentially competitive Ontario market, we were looking for an industry-leading, future-ready partner. GiG fit the bill perfectly, not only by ticking and double-ticking all the boxes, but also by impressing us with their clear vision and dedication to the project. We are looking forward to working together with GiG on the mutual challenges ahead and we are certain that this collaboration will enable us to gain a significant foothold in the Ontario market.”