Green Jade Games, the developer of hugely entertaining skill-based online casino games, has named former NetEnt commercial lead, Mark Taffler, as Chief Commercial Officer.
Taffler will be responsible for coaching casino partners and driving awareness of how Green Jade Games and its suite of innovative titles can significantly increase retention and boost revenues.
Prior to joining Green Jade Games, Taffler was Head of Commercial for NetEnt where he was responsible for over 120 customers of which 30 were tier one brands.
He managed a team of 13 account managers, ensuring revenue targets were met and all sales opportunities were maximised.
Benedict McDonagh, Managing Director at Green Jade Games, said: “I am delighted to welcome Mark to the team and to tap into his unrivalled passion, talent and experience.
“Our games, a blend of arcade skill games and standard RTP slots, are truly unique and increase session times inexorably, driving loyalty and revenues for operators.
“With Mark on board, we will be able to engage more operators than ever before and make them aware of the tremendous upsides integrating our suite of titles brings.”
Mark Taffler, Chief Commercial Officer at Green Jade Games, said: “The online casino industry has started to enter a maturity. We’ve seen changes in regulation. We’ve seen mergers and acquisitions. What we haven’t yet seen is a change in content. Green Jade do that. The value proposition is completely different from anything else being offered in the market right now.
“Arcade Skill games, blended with RTP maths are game changing. Notwithstanding of course our portfolio of amazing RNG Slot games and with more to come, I am extremely honoured and excited to be joining such a forward thinking company that will drive a paradigm shift in this industry, which is much needed.”