Leading provider of digital KYC onboarding technology, HooYu, has launched new UI and UX tools to increase success rates for gaming operators at sign-up and payout.
To create a solution that would streamline the customer sign-up and the KYC process, HooYu spent months testing with leading operators. This ensured the new UI would strike the correct balance of offering best-in-class KYC compliance while improving the process for users to sail through player registration.
By doing so, gaming operators will be able to significantly reduce the estimated 20% sign-up abandonment rate they experience when onboarding new customers, a costly figure of lost customers and missed revenue.
The revamped user interface provides more choice for users completing a their sign-up or payout KYC journey. Digitally savvy users can follow dynamic prompts to fast-track through the process and enjoy a straight-through KYC journey. Meanwhile, users that need more support can return to the HooYu Journey Hub where they can get further guidance on what information or documents they have to provide to pass KYC checks.
This new UX is designed to cater to different user personas that need differing levels of support to get across the digital KYC finishing line. Careful consideration has also gone into accessibility to help prevent exclusion for those with visual or physical additional needs.
The new UI has more customisation options – operators can edit icons, buttons, fonts and brand colours, as well as adding custom messages. They can also add Custom Style Sheets to control the appearance of the HooYu journey for their users without the need to secure developer resource.
David Pope, Marketing Director at HooYu added: “At HooYu, we solve both sides of the customer onboarding equation by helping operators to increase the integrity of KYC and to maximise the success rates of digital sign-up journeys. We’re grateful to all our clients that helped us test and refine our new UI and UX tools. Now it’s time to get back into the HooYu lab and start designing the next generation of customer journey tools for tomorrow’s digital punter.”