“ICE Africa will raise the profile of the continent and put it firmly on the gaming map” is how Kai Buenger, International Sales Director for global payment solutions provider VNE described the potential of the new show which is taking place across 24-25 October, at the Sandton Convention Centre, South Africa. He continued: “It´s our opinion, that up until now the potential of the African markets have not been accurately reflected on the international stage and we are pleased that is about to change and equally pleased to be supporting this historic event.
“As a company, our automated payment solutions are deployed in all parts of the world for casino as well as in sports betting, however we’re yet to enter the African continent. We have signed up for ICE Africa with the clear expectation to meet the right people and to get the right information,” he continued. “Expanding our business to what is a huge and exciting continent requires specific knowledge and direct contact with local regulators as well as local operators, distributors and suppliers and we consider ICE Africa to be the ideal platform to achieve these objectives.
“We know Clarion to be a reliable organiser from our experience at their London ICE exhibition and though there are many existing gambling and sports betting shows all over the world, we did not feel this was so in Africa. VNE was already looking for a platform to showcase our wide range of products to the region so it has been an easy decision for us to sign up and support ICE Africa.”
With the huge potential in Africa for VNE’s experience with handling and processing automated cash payment, Buenger also highlighted the need to gain an understanding of emerging markets early. He concluded: “Whenever people are talking about virtual gaming, online accounts and smart phone payments, at the end of the day cash is and will always be a factor in gambling. Not to process cash payments means to leave an essential part of the business to your competitors.”
ICE Africa will comprise an extensive learning agenda, world class training and staff development modules, products and services from leading gaming brands and extensive networking opportunities. Supporting partners for ICE Africa include, the South African Bookmakers’ Association, the Western Cape Bookmakers Association, the Industry Group for Responsible Gambling and the European Casino Association.
For more information on the first ICE Africa and to register, visit the ICE Africa website: www.iceafrica.za.com