Clarion Gaming Managing Director, Kate Chambers has confirmed that ICE London, the world’s largest gaming technology event, has a contract to remain at its ExCeL London home through to at least 2022.
The confirmation has been issued to quash social media reports that have emerged suggesting a possible relocation to Hannover. She stated: “ICE London is experiencing the most successful period in its history. Since we moved from Earls Court to our home at ExCeL London the brand has undergone a phase of exponential growth with attendance increasing from 21,336 in 2012, (the last edition of ICE to be held at the Earls Court Exhibition Centre, London) to 36,093 (2019). Over the same period the number of exhibitors has increased from 430 to 612 and the net floor space has grown from 22,500 sqm to 47,500 sqm. While we are always looking to and planning for the future it’s important to confirm that there are no plans to relocate. Everything that we do is undertaken in partnership with our ICE London stakeholders based throughout the 155 nations that travelled to ExCeL London in February this year.”