IGT has extended its partnership with SuperBook Sports to Tennessee, where the IGT PlaySports platform is powering the SuperBook Sports mobile betting app.
Tennessee marks the fourth state where IGT and SuperBook Sports have teamed up to deliver a performance-driving sports betting solution. SuperBook Sports is currently leveraging IGT PlaySports technology to power retail and mobile betting in Colorado, and mobile betting in New Jersey and Arizona.
Jay Kornegay, SuperBook executive vice president, said: “Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the US and achieve our growth goals.”
“We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localised sports betting offering.”
Joe Asher, IGT president of sports betting, added: “Given SuperBook Sports’ roots and legacy in Nevada, we’ve had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator.”
“The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviours.”