IGT power Cliff Castle Casino’s retail sportsbook

International Game Technology announced that it is expanding its sport betting footprint in Arizona via a multi-year agreement with Cliff Castle Casino in Camp Verde, Arizona. IGT PlaySports technology and trading advisory services will power Cliff Castle Casino’s retail sportsbook, enabling casino guests to place pre-match and in-game wagers over the counter or at the venue’s self-service PlaySports Kiosks.

Cliff Castle Casino general manager, Aaron Moss said: “We believe adding sports betting to Cliff Castle Casino’s existing entertainment offering will enable us to attract new patrons, extend and enhance our guests’ visits and help us stay competitive in Arizona’s rapidly growing sports betting market.

“Cliff Castle Casino looks forward to introducing our guests and local sports fans to the excitement and quality of an IGT-powered sportsbook.”

IGT president of sports betting, Joe Asher, said: “Cliff Castle Casino can be confident in the reliability and scalability of IGT PlaySports technology, and in the abilities of our skilled trading advisory services team to help them maximize the opportunity.”