Incentive Games appoints Vieira as head of data

Incentive Games has further expanded its data department with the appointment of Tiago Vieira as head of data. Vieira was headhunted from TVSquared where he combined the roles of senior data scientist and technology lead.

John Gordon, CEO of Incentive Games, said: “We’ve been aware of Tiago’s remarkable talents for a while now and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago Vieira added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”