Inspired Entertainment has signed a contract with DraftKings to provide its new V-Play Plug & Play solution, a complete end-to-end online virtual sportsbook product that allows DraftKings to access Inspired’s award-winning Virtual Sports with minimal integration effort and rapid speed-to-market. With this contract, the U.S.-based digital sports entertainment and gaming company that offers mobile and retail betting for major national and global sports, will gain access to 14 Virtual Sports variants, including Basketball, Football, Horse Racing, Soccer and Car Racing, to make them available to DraftKings’ New Jersey customers on desktop and mobile platforms.
Inspired President and Chief Operating Officer Brooks Pierce said, “We are very excited to team up with DraftKings to bring Virtual Sports to their passionate fans. Not only do we have the largest and most advanced portfolio of Virtual Sports, we tailor our products to sports fanatics with a combination of fast-paced action, ultra-realistic player simulations and a tremendous breadth of bet types. We are looking forward to working with DraftKings on bringing a continual stream of betting content to their customer base, especially at this time when there is limited live sports content available.”
Included within this contract, DraftKings will gain access to Inspired’s groundbreaking new V-Play NFLA Legends Football and V-Play Basketball. NFLA Legends Football is an officially licensed product with the NFL Alumni (NFLA), which brings all-time favorite NFL legends back to the field. It features 11 teams of alumni legends from some of the biggest teams going head-to-head in a single game format. V-Play Basketball gives customers an ultra-realistic basketball experience, created using the latest motion capture technology and state-of-the-art proprietary software and featuring bet types that are already popular with consumers for wagering on live basketball. Since its initial launch in 2019, V-Play Basketball achieved immediate success, becoming one of the best performing Virtual Sports online and delivering significant incremental revenue to Inspired’s customers.