iSoftBet is celebrating its Movember campaign by raising €10,000 for the men’s health charity, as an official partner.
The main event of the month was a 5km charity run in Malta, led by ultra-runner athlete Steve Sammut Nurminen, in partnership with MeridianBet. In addition to this key event, the game and aggregation provider had two ‘Mo’ ambassadors, tasked with growing impressive facial hair throughout the month, alongside smaller rewards for employees that wore moustaches to internal meetings or who got free medical checks.
Movember is the only charity tackling men’s health on a global scale, all year-round. The organisation is addressing some of the biggest health issues faced by men, including prostate cancer, testicular cancer, mental health, and suicide prevention. iSoftBet vows to assist the charity in having an everlasting impact on the face of men’s health, setting a standard for the industry, and standing in line with its recently established vision under the key pillar of respect. MeridianBet also extended the charity programme with an additional contribution to local Malta charity Dar Bjorn, aiming to improve the quality of life of people with ALS, MS and other neurological conditions.
Nir Elbaz, CEO of iSoftBet, said: “Movember is truly a leader in the global fight against health issues faced by men, and its work couldn’t be more important as we recover from one of the most challenging periods in living memory.
“We’re thrilled to be supporting such a worthwhile cause as we approach the festive period and would like to thank our employees for their contributions and support over the past month – we couldn’t have done this without you.”
Stefan Pavlovic, head of operations at MeridianBet, said: “iSoftBet is a great commercial partner and we really value their corporate agenda. It is such a meaningful initiative we’ve collaborated on which allows us to support local charity Dar Bjorn.
“Catering to people with ALS, MS and other neurological conditions and aiming to improve the quality of their lives, Dar Bjorn is a truly special cause that deserves all the exposure we can bring to it.”