iSoftBet signs content deal with Avento

iSoftBet has signed an agreement with Avento that will see its full portfolio of proprietary slot content available across the operator’s brands.

Avento, whose five casino brands include Frank Casino and SlotsV, will roll out iSoftBet’s top performing content such as Vegas High Roller, Gold Digger and Aztec Gold Megaways, alongside newest release Queen of Wonderland Megaways.

iSoftBet will also supply Avento with its cutting-edge suite of player engagement tools, iNgame, which is proven to increase retention and longevity of players through a collection of products such as live leaderboards.

The commercial agreement marks the latest expansion for iSoftBet, that has experienced a bumper year hiring several C-level executives, as well as winning the Compliance Outstanding Achievement Award at the recent Vixio Gambling Compliance Awards. The supplier has experienced a stellar 12 months entering five new regulated markets while continuing to ensure it adheres to the highest regulatory standards across multiple global territories.

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Michael Probert, Chief Commercial Officer at iSoftBet, said: “Growing our presence in regulated markets remains a focal point of our commercial strategy and we’re delighted to agree a deal with Avento.

“With our increasing presence in numerous key regulated jurisdictions around the world, it gives more players than ever before the opportunity to play our compelling content.”

Mary Barr, Head of Partner Relations at Avento, said: “iSoftBet’s portfolio has content for players of all tastes, with its cutting-edge Hold and Win feature as well as a leading Megaways™ offering. Teamed with the impressive iNgame toolkit, we’re confident that its products will be a valuable addition to our offering.”