IWG pens Playtech agreement

Distribution deal sees instant win provider significantly expand global reach.

The award-winning supplier of online, instant win games – has partnered with Playtech, the world’s leading omni-channel gaming company, in a deal which significantly improves the reach of its instant win catalogue.

Under the agreement, IWG’s content has been integrated onto the Playtech Bingo Network, enhancing the platform’s instant win offering.

Playtech’s global network of operators will now have access to leading IWG titles including the award-winning Cash Buster series.

Rhydian Fisher, CEO at IWG, said: “Our commercial business continues to go from strength to strength and partnering with one of the leading platform providers in Playtech is a very important deal for us.

“Playtech has a wide network of operators and opens the door for us to expand our international presence while also greatly improving their instant win portfolio with our award-winning content.”

Angus Nisbet at Playtech, said: “IWG is one of the first suppliers to benefit from the Playtech Open Platform, our new, industry leading content aggregation technology. We are thrilled about this partnership, as it exemplifies Playtech’s mission with this new platform – to drive innovation in the gaming industry and provide unparalleled access and capabilities to users.  We look forward to sharing IWG’s hugely popular catalogue with our partners.”

IWG started to offer its services to commercial brands and platforms in the wider online gaming industry in late 2016 and the supplier’s instant win titles are live with William Hill, Mecca Bingo and across GVC’s B2C brands.

IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games. It won online lottery supplier of the year at the 2017 EGR B2B Awards.