The Queen Casino & Entertainment, formerly CQ Holding Company, Inc., has expanded SYNKROS to a third property in its multi-site portfolio, installing Konami Gaming, Inc.’s SYNKROS casino management system at the Belle of Baton Rouge in Baton Rouge, La. It joins sister properties DraftKings at Casino Queen and Casino Queen Marquette in launching the award-winning system. Belle of Baton Rouge recently received approval from the Louisiana Gaming Control Board for a $35 million expansion project which will move the gambling floor ashore and include a sportsbook, sports bar, café, oyster bar, cruise line dock access and hotel renovation.
“As we seek to maximize the entertainment value and achievement potential of every destination in our portfolio, SYNKROS has the advanced tools, robust integrations and ultra-high reliability to help turn our goals into reality,” said Terry Downey, president and CEO of The Queen Casino & Entertainment. “We anticipate having great success in the install for Belle of Baton Rouge, as we’ve had at both DraftKings at Casino Queen and Casino Queen Marquette.”
With the launch of SYNKROS at Belle of Baton Rouge, guests will have the chance to enjoy a variety of exciting loyalty rewards like random drawings, tournament opportunities, and floor-wide progressive bonuses, personalized according to entertainment preference and spend. Rewards can even be earned for non-gaming loyalty activity.
“From top player conveniences to leading-edge technology, The Queen Casino & Entertainment is moving with a high degree of speed and strategy to bring the company’s multi-site portfolio to the best position for long-term success,” said Tom Jingoli, executive vice president and chief operating officer at Konami Gaming, Inc. “Konami is excited to expand SYNKROS to the historic Belle of Baton Rouge and support both the immediate needs and exciting future of the popular riverfront destination.”
