GameCo, the inventor of Video Game Gambling and pioneer of the new casino experience designed to attract and monetize Gen X, Millennial, and emerging Gen Z players at retail and digital casinos, today announced the appointment of Kurt Hansen as Head of Digital Products for the iGameCo brand.
In this new role, Kurt will provide strategic direction and guidance in the design, development, production, and marketing for iGameCo Digital Products. As Head of Digital Products, Kurt will lead GameCo’s digital product roadmap and strategy, which covers all aspects of deployment including online and mobile Video Game Gambling™, esports and sports betting, and other emerging digital segments.
Kurt joins the GameCo team after nearly 20 years of product innovation experience, where he has developed one-of-a-kind solutions for many unique industries, from the top-secret Department of Defense to the bright lights of casino gaming. Kurt is a highly creative, insightful and innovative product executive with specific gaming and sports betting industry experience. In previous roles, Kurt has helped launch some of the earliest mobile sports betting and online gaming products in the United States achieving significant market positions for multiple startups in the space.