RushBet, the sportsbook in Colombia operated by Rush Street Interactive, has teamed up with LaLiga to become the Spanish soccer league’s wagering partner in Colombia.
The deal enables RushBet to co-brand with the two top divisions of LaLiga — LaLiga Santander and LaLiga Smartbank. RushBet may use all LaLiga IP, including team logos and jerseys, and LaLiga players such as Colombia natives Radamel Falcao, Jeison Murillo and Carlos Bacca will participate in RushBet promotions and advertisements. Rushbet will also have access to exclusive ‘money can’t buy’ hospitality packages for its bettors. These packages include VIP experiences such as attending top rivalry games: Real Madrid vs. Barcelona and Atletico Bilbao vs. Real Sociedad.
Omar Calvo, general manager of RSI Colombia, said: “We are committed to providing our players with the best content and high-quality entertainment, and this partnership is aligned with those objectives.
“LaLiga is one of the most viewed leagues in Colombia and across the globe, and we want to bring Colombians even closer to this important league.”