LynxBet names MMA star as Brazilian ambassador

LynxBet has signed Brazilian mixed martial arts fighter Paulo Costa as its brand ambassador for the country, kick-starting the operator’s marketing strategy to raise awareness of its new offering.

Known as Borrachinha in Brazil, Costa appeals strongly to the country’s millennial audience, with MMA being the second most popular sport in the region after football.

The deal marks the first time Costa has signed with a casino and sportsbook brand and will be included within a number of social media campaigns by LynxBet, creating content for his one million-plus followers to enjoy. The announcement demonstrates the brand’s ambitions to build a significant player base within the Brazilian market as well as the wider Latin American landscape.

As well as this and further ambassadorships yet to be announced, LynxBet aims to increase its customer base across South America and other pre-regulated markets by placing emphasis on a localised service, including customer support offered in each language via email and live chat.

It has also put regional teams in place to create a more personal player experience. Localised payment methods are available for each jurisdiction, while the brand also accepts deposits and withdrawals using cryptocurrency. This approach is solidified by harnessing the expertise of its sister brand, a cryptocurrency casino specialist with over 48 million players, from which LynxBet is also targeting with its own cross-selling campaigns.

Samantha Asensi, LynxBet country manager for Brazil and LatAm, said: “We’re delighted to have Paulo Costa on board as our brand ambassador for Brazil. As a popular sports star who is revered throughout the country, he is perfect to represent LynxBet as we continue to attract new players to join the Land of LynxBet.

“Paulo has already shown a great deal of enthusiasm in collaborating with us and pushing the brand in Brazil to the next level, helping us to create brand awareness through his impressive social media audience reach. Above all else, his popularity and charm is the perfect companion for our own mascot, The Lucky Lynx.”