MGM Resorts signs Davante Adams as brand ambassador

Las Vegas Raiders All-Pro Wide Receiver Davante Adams has entered into an agreement with MGM Resorts International, becoming the global entertainment company’s first active National Football League (NFL) athlete brand ambassador. Adams will be featured in MGM Resorts marketing campaigns, digital content initiatives and participate in select MGM Rewards special events at MGM Resorts’ Las Vegas and regional properties.

“Davante is a class act both on and off the field and has built a strong fan base,” said MGM Resorts International Senior Vice President of Sports and Sponsorships Lance Evans. “We are excited to welcome one of the NFL’s elite players to the family and look forward to his future engagements with our MGM Rewards members.”

Adams, who arrived in Las Vegas this summer to join his former college (Fresno State University) teammate and current Las Vegas Raiders Quarterback Derek Carr, spent eight seasons with the Green Bay Packers. During that time, Adams broke the Packers’ franchise record for receiving yards in a single season with more than 1,500 yards (2021) and became the only Packers player to have two games in a single post-season with at least 100 receiving yards and at least 125 receiving yards in three post-season games in a career. Adams led the NFL in receiving touchdowns in 2020, has consistently been in the League’s ‘Top 100’ players since 2018, and has earned five Pro Bowl selections.

Adams added: “From day one, the MGM Resorts team welcomed my family and me to Las Vegas with open arms. It’s truly an honour to be the first active NFL athlete to partner with this world-class company and to continue building a legacy in this new city I am privileged to call home.”

MGM Rewards, MGM Resorts’ reimagined loyalty program, unlocks unprecedented access for both gaming and non-gaming guests to MGM Resorts’ 20+ premier destinations across the country and features five tier levels – Sapphire, Pearl, Gold, Platinum and NOIR. Both non-gaming and gaming MGM Rewards members have the benefit of earning a currency – MGM Rewards Points – redeemable for complimentary food and beverage, entertainment, hotel stays and more. Members can earn Points on nearly all expenditures at MGM Resorts destinations, integrating both non-gaming and gaming activity. In addition to MGM Rewards Points, slot customers also earn Slot Dollars.