Moobifun, a leading turnkey iGaming solutions provider, has agreed a deal with Grupo Pefaco to digitise its casino operations within Africa.
Grupo Pefaco runs several casino businesses in West Africa and Moobifun will be spearheading the online migration using its proprietary technology. Focus will initially be on digitising Grupo Pefaco’s casinos across six African countries.
Moobifun will enable Grupo Pefaco to engage with its customers via the best localised mobile channels for each individual market. Furthermore, Moobifun is to provide its suite of lottery products that spans instant lottery, numbers games and digital scratch cards. Each game has been developed in-house using the USSD and WEB distribution channels.
Grupo Pefaco will also be enlisting Moobifun’s payment integration prowess with its Mobile Money offering and this will be accessible in Burkina Faso, Benin, Togo, Niger, Ivory Coast and Burundi.
Louis Mecklembourg, Moobifun’s head of business development & sales, said: “Grupo Pefaco has built a very successful business within the bricks-and-mortar casino space and we’re thrilled to help them digitise the African operation. Our localised expertise will ensure that users will have a seamless and enjoyable online experience.”