Leading cash handling provider Innovative Technology (ITL) has welcomed Yap F. Lim into the role of Business Development Manager for Southeast Asia. Yap is based in Malaysia and will be responsible for sales activities in the growing SE Asia region.
Welcoming Yap to the organisation Marcus Tiedt, Sales & Marketing Director for ITL, said: “Yap will be responsible for securing new business opportunities throughout this vast area. He will work alongside Kravitz Liewand our team in China to explore this growing market and introduce Innovative’s product range to new customers. Yap joined whilst in the middle of the COVID pandemic so unfortunately has been unable to visit all customers, but he has a wealth of industry knowledge and will be a great asset in the region.”
Commenting on his role, Yap said: “I am excited to take on this important role. ITL is a very innovative company and is in the process of introducing a lot of new products utilising their Spectral Technology so now is the perfect time to join the team. I have over 10 years of experience in this industry, so I look forward to bringing my in–depth knowledge to successfully enter different vertical markets. My established contacts gained after a lengthy period of working in the cash handling industry will certainly help in my new role to gain market penetration in the region. I look forward to introducing our key products to the emerging markets of Southeast Asia and to meeting new and existing customers over the coming months.”
Concluding Marcus said: “Yap and Kravitz are responsible for all sales activities in SE Asia, identifying sales opportunities, securing new business, formulating sales strategy, and establishing local Trading and Service Partners. I think they will make an excellent team and I look forward to seeing growth in the region.”