Foxwoods Resort Casino in Mashantucket, Connecticut is among the largest casinos in the United States, with more than 9 million square feet of gaming, entertainment, fine dining, and more. The recent addition of Topgolf Swing Suite demonstrates Foxwoods’ continued commitment to being a full-service resort destination, offering an unparalleled array of experiences for guests (21+) to enjoy.
Foxwoods’ Topgolf Swing Suite features two simulator bays – which fit up to eight people each – that provide guests the opportunity to play the popular Topgolf Swing Suite target game along with crowd favourites like Zombie Dodgeball, Hockey Shots, and Baseball Pitching. The Topgolf Swing Suite also includes throwback arcade games, a DJ booth, lounge seating and a full-service craft bar maximizing entertainment and socialization opportunities for guests. Within the first eight months of operation, the Swing Suite totalled over 33,000 covers.
Attracting a New Demographic with Swing Suite
Recent studies have shown that millennials, now the largest spending cohort, are spending more on experiences rather than goods. However, this trend has yet to extend to casinos. As noted by the Illinois Better Government Association, “millennials, practically weaned online, are embracing esports, fantasy sports and skill-gaming while shunning the slot machines and table gaming that long lured their parents to casinos.”
Foxwoods set out to create a one-of-a-kind experience built around Topgolf Swing Suite that would attract and retain millennial guests.
“It’s very unique because it’s much more than golf,” explains Senior VP of Resort Operations Jason Guyot. “By focusing on experience first, we have been able to create a unique space that integrates traditional casino gaming into a more modern, millennial-friendly environment. Our Swing Suite is really drawing a younger demographic to the resort…this interactive experience suits that demo well, and we’ve been able to draw more (people) into the facility because of Swing Suite.”
Foxwoods’ Topgolf Swing Suite also includes a full-service bar that features the first-ever craft cocktails available on the property, including speakeasy drinks reminiscent of the 1920’s and 1930’s such as the White Negroni, Cucumber Elderflower Fizz, and a Smoked Old Fashioned. Shareable menu items such as smoked wings and Neapolitan pizzas were hand-selected by Foxwoods’ Executive Chef Eddie Allen to appeal to Swing Suite customers and are prepared in an onsite brick oven.