Nexiux Solutions has partnered with Xtremepush.
Under the partnership, clients of Nexiux Solutions will be able to fully interact with their player base through personalised, real-time messaging. Xtremepush’s customer engagement functionality enables operators to establish critical insights into their players’ behaviour through a Single Customer View. These insights can then be harnessed to create in-platform email, SMS, push notification campaigns. This allows Nexiux Solutions and its clients to develop a more personalised, player experience.
Additionally, the seamless integration will not only allow for advanced personalisation but also an opportunity to create player base segmentation, enabling true, multichannel player engagement.
Rob Verdia, head of products at Nexiux Solutions, said: “This partnership brings an added level of service provision to our ever-growing operator client base. We want to supply our clients with access to industry-leading solutions, via our modular technology platform, and the agreement with Xtremepush is an integral part of this approach.”
Robbie Sexton, head of partnerships from Xtremepush, added: “Our platform is uniquely suited to give operators in the SBG space all the tools required to create the best results possible from any acquisition and retention campaign. We are thrilled to be working alongside Nexiux Solutions who quickly identified us as being a partner that could offer valuable insight and practical CRM solutions for its clients.”