Novomatic and Ainsworth consolidate sales efforts in APAC region

Ainsworth will be part of the new commercial and after-sales service structure for NOVOMATIC products in the APAC region.


NOVOMATIC has signed a non-exclusive distribution agreement with Ainsworth, whereby the Australian company will act as a sales and service unit for NOVOMATIC products in the Asia-Pacific region, including Australia and New Zealand.

Newly appointed Ainsworth VP Business Development & Sales Asia Pacific, Robert Dijkstra, will be representing both brands. For the past five years prior to his new role, Robert represented NOVOMATIC in the Asia-Pacific region, working closely with Ainsworth.

NOVOMATIC’s Sales Manager Southeast Asia, Michael Barsin, will also join Ainsworth as of October 1st, 2020 continuing to serve the region from his Hong Kong base, representing both brands.

The NOVOMATIC product suite for the Asian region consists of leading slot machines, market-focused games and multi-game editions, ETGs, casino management and media systems, Linked Progressives as well as sports betting solutions. Ainsworth looks forward to introducing their impressive new suite of A-Star cabinets into the region, further complimenting its current portfolio of stand-alone, link progressive and multi-games.

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“By bringing the two companies together we can increase the diversity of offerings to our customer base through the one channel. I am looking forward to overseeing this progressive development and believe it will benefit all stakeholders,” said Robert Dijkstra.

This new distribution and after-sales service structure will enhance the service and support network for the installed machine base, provide a strong commercial structure for existing and new customers and accelerate the expansion of NOVOMATIC and Ainsworth products in the Asia-Pacific region.