OpenBet partners with Betfred

OpenBet has launched its digital and retail technology with long term partner Betfred Sports in Iowa.

The Betfred Sportsbook situated inside the Grand Falls Casino & Golf Resort is a facility spread across 3,500 sq ft., now powered by OpenBet’s retail solutions including betting counters and self-service kiosks.

In addition, OpenBet’s digital technology provides Betfred Sports and its customers with the perfect omni-channel experience, allowing fans to bet on their favorite sports across all channels, together with a variety of betting options including parlays, in-game wagering, teasers, futures, and player props. Both retail and digital product offerings are underpinned by OpenBet’s sports betting engine.

This latest launch marks an important milestone for OpenBet and its continued US partnership with Betfred Sports, providing the operator with the perfect platform to continue expanding into additional states.

Cathryn Lai, chief commercial officer at OpenBet, said: “We are delighted to once again be partnering with Betfred Sports, with our previous launches in Arizona, Colorado, Louisiana and Pennsylvania generating huge success.

“This deal is once again testament to our outstanding modular portfolio which is able to consistently meet the demands of the market, earning an accomplished reputation throughout the industry. Betfred Sports remains a valued partner of ours and we look forward to providing yet more exciting and responsible experiences for its players.”

Bryan Bennett, COO at Betfred Sports, added: “OpenBet’s products and technology perform consistently across our existing locations, so naturally we entrusted the company to power our offering in Iowa. We first launched in Iowa in 2020, and we look forward to working with OpenBet to continue building on that success.”