UFC, the world’s premier mixed martial arts (MMA) organisation, and international betting and technology platform Parimatch today announced the renewal of their partnership that will see Parimatch remain as the “Official Betting and Wagering Partner of UFC” for the Europe and CIS region until the end of 2021.
The agreement helps strengthen Parimatch‘s stranglehold in the betting industry for MMA, one of the fastest growing international sports in popularity. Last year Parimatch was present in the Octagon for 15 events and it will remain present at the most anticipated fight nights for at least the next 18 months. Parimatch‘s brand association with the UFC is also supported by the iconic Conor McGregor who has been an ambassador for the brand since March 2019.
“We took a bet when we began our relationship with the UFC in 2018 on the daring spirit of the organization and its fighters to help elevate both our brands to new heights. We see that spirit in Parimatch and the values of our customers. We are excited to continue this bold journey together,” commented Sergey Portnov, CEO of Parimatch.