Pariplay has reached another milestone in its US expansion strategy after being granted a full iGaming Supplier License in West Virginia. Pariplay is now able to offer local licensees in West Virginia its Fusion aggregation platform which brings a complete solution to operators with everything they need under one roof. The supplier had been handed interim certification in this state in January, after making its market debut in New Jersey where its content is already live.
The platform hosts over 100 propriety slot games, as well as content from over 60 of the world’s most sought-after studios and up-and-coming suppliers, now available for operators in West Virginia. Unique partnerships and content have been selected for customisation targeting the US player preferences and an exclusive game line-up.
Fusion also features a set of marketing engagement tools, soon to be certified in the US, such as a bonus engine, Live tournaments, free spins, and Spin That wheel, which have been proven to boost acquisition, retention and engagement rates and have become invaluable for any operator wanting to stand out from the crowd.
With the Fusion platform, US land-based suppliers and operators launching online for the first time are offered an out-of-the-box solution to ensure they swiftly get off the ground with an attractive offering at a time when first mover advantage is crucial.
Adrian Bailey, Managing Director at Pariplay, said: “We are currently making great strides with a business strategy for North America and have applied for licenses in several states, as well as established fruitful relationships with local partners.
“A full license in West Virginia is an important marker in the implementation of that strategy and we are delighted that our hard work is paying off, having announced several deals with operators and platform providers in the US.
“Integrations into the Fusion platform are extremely fast, flexible, and require a minimum effort from our customers and partners, so we are looking forward to working with local partners in West Virginia to provide them with a first-class solution to all their needs.”