Pariplay has announced the launch of Wizard Games, the new brand for its in-house games studio. The launch forms part of a growth strategy that incorporates an evolution in studio management, major game improvements and an expansion in global reach as an increasingly attractive commercial proposition.
Wizard Games will operate within Pariplay as a distinctive business unit, with its enhanced products set to serve new and existing markets and operators, providing them with value-driven iGaming experiences. The strategic decision allows Pariplay to be positioned specifically as a leading aggregator and studio partner, with Wizard Games products forming part of the provider’s wide-ranging offering that operators can select freely, along with all other major game vendors.
The launch of the Wizard Games brand represents a new era in product and service enhancement for Pariplay’s in-house games offering, which boasts 120+ titles live and certified for more than 15 regulated jurisdictions in Europe, North America and Latin America, that are bolstered by content and gamification tools that can be adapted to player preferences and client business objectives.
Joey Hurtado, managing director of Wizard Games, said: “The launch of our new brand provides a reflection of how committed we are to offering the best possible service to all our partners. We have experienced excellent growth from our proprietary games studios and believe now is the time to really push on and realise the exciting potential we see here.”
Adrian Bailey, managing director of Pariplay, said: “The move to differentiate our in-house games brand has been carefully planned and executed, with the goal of improving our content offering while also further defining our status in the industry as the leading aggregator and content provider.
“Armed with its own identity, we expect Wizard Games to go from strength to strength in offering our operator partners improved content that is engaging and highly entertaining for players.”