Pariplay has taken BtoBet’s sportsbook solution live within its Fusion platform, completing its iGaming offer with every product vertical.
The launch means that Pariplay’s partners can now integrate Aspire Global’s BtoBet offering quickly and easily through a single API, with a significantly faster integration time. The addition of the sports solution elevates Pariplay’s industry standing as the first aggregator to offer sportsbook, casino games, live games, virtual sports and bingo, seamlessly within a single API, with no additional integration-related work necessary, thus vastly reducing the time-to-market.
Launching BtoBet within Pariplay’s Fusion platform offers traditional online casino operators a fast entry to the sports betting industry. Operators who already have a sports betting solution in place can further strengthen their offering with BtoBet’s product, without the need to invest in the independent integration of a new sportsbook.
Enrico Bradamante, chief commercial officer at Pariplay, said: “We are offering our partners a great opportunity to move more quickly than ever before in complementing their offering with a sportsbook product. BtoBet has built a deserved reputation as an industry leader and this simple, one-stop shop solution allows operators to utilize an outstanding sportsbook offering to get to market quickly and scale at speed.
“It is a simple, seamless process that takes all the pain of multiple integrations away from the shoulders of operators and we are delighted to be able to offer it to both existing and new partners.”
Dima Reiderman, chief operating officer at BtoBet, said: “Pariplay has made huge strides within multiple markets all over the world thanks to its comprehensive content offering. In continuing to provide operators with the best possible experience for their customers without involving costly, time-consuming processes, this solution ticks all the boxes and allows operators to deliver a world-class betting experience to their players to complement their online casino offering or their current sports betting solution.
“This quick, seamless solution will enable online casinos to stake a major competitive advantage in providing a greater breadth of content in a fraction of the time than was possible before.”