Aggregator and content provider Pariplay has announced a partnership with Nossa Aposta, the leading Lisbon-headquartered online sportsbook and casino operator. The deal sees Pariplay extending its footprint in the expanding Portuguese iGaming market by enhancing the casino offering of another major brand with its world-class games.
The latest Portuguese deal builds on Pariplay’s recent success partnering with major international operator Betclic’s Portugal-facing brand and Estoril Sol, a local operator and the first regulated brand in the market, among others. Pariplay’s ongoing Portuguese strategy responds to the market’s strong growth potential, with operators’ revenue increasing by a record-breaking 47% year-over-year in Q1 2020, according to regulator SRIJ.
The newest Portuguese brand in Pariplay’s roster, Nossa Aposta, a long-standing technology partner of Pariplay parent company Aspire Global, is part of the Cofina Media Group, a major Portuguese media conglomerate. The integration of Pariplay’s original and branded video slots, including Dragons of the North, Jonny Ventura, The Eye of Ra and Phoenix Gold will allow Nossa Aposta to take its casino offering to the next level while maximizing the player experience for existing and new customers.
The Nossa Aposta partnership also supports Pariplay and Aspire Global’s ongoing objective of developing cross-Group synergies to accelerate B2B growth following Aspire’s 2019 acquisition of Pariplay (signed in Q2 2019 and closed in Q4).
Gonçalo Sousa, Head of Marketing at Nossa Aposta said: “Our players are always at the forefront of our thinking when we partner with new content providers. Extending our partnership with Aspire Global through their Pariplay iGaming software provider was an easy choice. The renowned quality and engagement of Pariplay’s games will significantly enhance the player experience for our online casino.”
Adrian Bailey, Managing Director at Pariplay, said: “We are very excited to unveil our partnership with Aspire Global’s long-term Portuguese gaming partner Nossa Aposta. The market offers strong opportunities for future growth, particularly in the online casino vertical, and we look forward to supporting Nossa Aposta’s player acquisition and retention through our sophisticated casino content. We also see this partnership as showcasing the business synergies of the Aspire Global group at its best.”