Pariplay has struck a deal to distribute its content through White Hat Gaming’s operator network.
The content, encompassing titles from Wizard Games and aggregated content from a wide range of other vendors, will be distributed via Pariplay’s Fusion platform, which includes over 12,000 games. The Fusion platform also comes with a range of conversion, retention and tool mechanics that help operators engage players and maximise entertainment.
The content deal, which was signed on the floor at ExCeL London in April, covers White Hat Gaming’s large, existing non-US operator partnerships within core markets, with the potential to extend to other regulated territories globally, including the newly regulated Ontario market amongst others.
Andrew Maclean, VP sales at Pariplay, said: “White Hat Gaming has a similar business style to Pariplay. It is agile, fast-moving and expanding at a rapid rate in similar markets to us, with a strong core business in Europe and with similarly strong ambitions across regulated North America.
“To sign such a major deal at ICE London was a great moment for both parties and we look forward to working closely with such a major content provider.”
Michael Waterfield, VP commercial at White Hat Gaming, added: “Pariplay’s wide-ranging content, in addition to its engagement tools, has proven to be very popular across numerous markets and it’s a boost to be able to enhance our platform by offering it to our operator partners.
“We see this initial deal as being only the start of a long and fruitful partnership as both parties continue to make major inroads into regulated markets across the world.”