ParlayBay has announced its first operator partnership, reaching an agreement with Ellmount Group.
Unveiled in September 2021, ParlayBay’s entire game portfolio including STREAK, BOSS, GEKKO, CUT and RUSH will go live in the several regulated markets operated in by Ellmount brands, such as Casinoroom.com.
ParlayBay’s games combine aspects of an online casino, social gaming, and sports betting. All products in ParlayBay’s portfolio offer fast gameplay and short rounds, with re-buy, cash-out, leaderboards and other engagement and social tools. To make acquisition and engagement as seamless as possible, barriers to play are removed meaning expert knowledge of sports betting stats is not required for players.
William Lövqvist, commercial manager at ParlayBay, said: “Ellmount Group is a renowned and respected operator that shares our vision for the future of sports betting and entertainment. We couldn’t think of a better partner to make our debut with and to show their players an innovative, fun and engaging sports betting games product.
“We are extremely proud of our games – they bring added value to bettors in a package that hasn’t been seen before. Next year will see us introduce more content and just like our launch titles, they will offer players a remarkable gaming experience. We can’t wait to see how they and the industry react.”
Claës af Burén, CEO at Ellmount group, said: “There has been a lot of buzz globally around sports betting lately but honestly, there hasn’t been a whole lot of innovation going on. This is why I was super excited to see what ParlayBay had in the pipeline. I say it’s time for some serious change in what we offer our customers.
“Online casino, and even more so sports betting, are in desperate need of innovation. Our customers deserve it, and we all need to find new and improved ways to engage with our customers. ParlayBay games do just that. They offer the perfect bridge between sports betting, casino and social gaming – all in a fun, fast, and very easy-to-use package. This is the key to continued success.
“We are very happy to be the first operator partner for ParlayBay and we look forward to disrupting the world of online light entertainment together, as ParlayBay steps up to the plate and delivers a much-needed game-changing experience.”