Playson partners with Betclic Group

Playson has signed an agreement with Betclic Group. With operations in Malta, Portugal, Poland, Sweden and Italy, the company’s multi-brand portfolio now includes Betclic and Expekt.

The brands will directly integrate Playson’s catalogue of slot titles, which is comprised of hits such as Rise of Egypt Deluxe, Pearl Beauty: Hold and Win and Buffalo Power: Hold and Win. Betclic Group will also gain access to the provider’s retention-enhancing suite of integration-free engagement tools, including Network Jackpots, Tournaments, Feature Trigger and Free Spins.

Blanka Homor, sales director at Playson, said: “We are thrilled to partner with the Betclic Group, which boasts an impressive plethora of widely recognised brand names.

“With the delivery of our cutting-edge collection of slots and retention tools, the group’s online brands will continue to go from strength to strength in the coming period thanks to our quality content offering.”

François Dogon, casino manager at Betclic Group, said: “Betclic Group is always driven by the customer centric approach, and we are delighted to integrate the supplier’s world class content, as Playson’s immersive games make for a welcome addition to any operator portfolio.

“With a deserved reputation for excellence, we have no doubt that Playson’s innovative product offering will be warmly received across our extensive operator portfolio.”