Playson to showcase new brand identity at ICE

Playson will showcase its new brand identity at ICE where the company’s new and improved logo will be on display at stand N5-110.

ICE presents the perfect opportunity for Playson to explain its new approach and how the change will impact future product roadmaps. To celebrate the announcement, Playson will showcase its Wheel of Fortune and delegates will be presented with a chance to participate in a tournament.

One of Playson’s most recent releases will also take centre stage at ICE, Lion Gems: Hold and Win. The animal-themed title brings forward two new and exclusive features that enhance the title and distinguish it from other Hold and Win titles. The Diamond Peak Feature gives players the chance to trigger the Bonus Game if players struggle to land six or more Bonus symbols. While the Mystery symbol transforms to one of three in-game Jackpots: Mini, Minor and Major. Both features increase the possibility of success for players and give them every opportunity to win big.

Playson’s commercial and account management team will be on hand to inform attendees about the company’s popular titles, promotions and engagement enhancing tools.

Tamas Kusztos, chief commercial officer at Playson, said: “ICE London is a great event for the industry to come together and showcase their new and innovative products. This year’s event will give us a chance to showcase our new brand identity and inform delegates about the change.

“We performed exceptionally last year and have started 2022 with similar progress, we look forward to meeting everyone and discussing our future and more aggressive goals. We can’t wait to meet old friends and perhaps make new ones.”