Playtech extends partnership with Endemol Shine Gaming to Live Bingo and Live Casino game shows

Successful collaboration with Endemol Shine Gaming continues with Live variants on game show hits as second deal is signed. 

Playtech has extended its partnership with Endemol Shine Gaming, part of global content creator, producer and distributor Endemol Shine Group, by signing a deal to leverage some of its most popular quiz brands – Deal or No Deal, Money Drop and The £100K Drop – within Playtech’s fast growing Live Casino vertical.

One of the most successful gameshow formats of the 21st Century, Deal or No Deal has proved a major hit as a Bingo brand as well as on TV, with Playtech’s exclusive Bingo room one of the company’s long-term top performers.

Based on the hit daytime show fronted by Davina McCall, the £100K Drop is a new brand for Playtech, with games set to launch across Live Casino as part of the Live Game Show offering. Playtech are working with Endemol Shine Gaming to create a brand new, exciting game concept for the live gaming market – with the format of £100k Drop and Money Drop centring around a potential “all or nothing” scenario, it is an ideal candidate to translate into engaging live stream play.

“After many successful years working with Endemol Shine Gaming, we’re delighted to be extending our partnership”, says Angus Nisbet, Managing Director of Digital Bingo, Playtech. “Deal or No Deal is consistently amongst our top performing Bingo rooms, and we’re confident that players will embrace the chance to experience a genuine gameshow atmosphere with our new Live variant.”

“At Playtech, we are continuously investing in the highest levels of Live gaming experiences, and the partnership with Endemol Shine Group to launch our first branded Live game shows definitely signals our aspirations in the field. We are confident these games will be an exciting addition to our already engaging portfolio” says Edo Haitin, Managing Director, Live Casino, Playtech. “2020 will see Playtech Live Casino investing and delivering strongly in the Live vertical of game shows, alongside strong innovation throughout our core game offering, cementing our position as a global leader in the Live gaming entertainment.”

Anil Mistry, Director of Games & Gambling, Endemol Shine Group, added, “Deal or No Deal Bingo has been a great success, and the perfect brand extension. Extending our partnership with Playtech is a natural step to giving fans of the brand the best gaming experience possible. Deal or No Deal and the Money Drop are stand out gameshows and we are excited to see them grow into the innovative Live gaming vertical.”