Playtech launches casino partnership with GVC across key markets

Launch comes as part of long-term partnership which sees Playtech roll out its product & services to GVC’s top brands.


Playtech, the world’s leading omni-channel gambling company, is pleased to announce the successful roll-out of its industry leading casino offering in multiple markets across GVC’s leading brands – including bwin, Sportingbet, partypoker, PartyCasino, Foxy Bingo, Foxy Casino and Crystalbet.

The UK, Spain, Italy and Georgia have become the latest key markets in which GVC has launched Playtech’s award-winning content on its legacy brands following the signing of a long-term partnership between the two companies earlier this year.  In the UK bwin and Sportingbet will also take the exclusive Casino tab already offered on GVC’s Ladbrokes and Coral brands, extending the Playtech gaming eco-system across GVC Group’s UK brands.

GVC’s customers are now able to experience the industry leading gaming experience that has become the gold standard for the principal operators in regulated markets. Powered by its data driven IMS platform, Playtech’s products and services integrate with the operator’s own technology to deliver a seamless player journey across all verticals and channels, providing the player with access to an industry leading portfolio of over 600 games, including the leading branded games and cross vertical progressive jackpots and bonus functionality, providing a seamless cross product customer journey.

Playtech and GVC’s partnership is also live across the key regulated markets of Belgium and Greece, where GVC holds a casino licence for its Sportingbet and Vistabet brands. In addition, the coming months will see the partnership continue to expand with launches in further regulated markets in 2019 and into 2020. The breadth of Playtech’s innovative omni-channel products combined with its data driven commercial, compliance and safer gambling services make Playtech the leading technology provider in regulated and regulating markets globally.

Meanwhile, Playtech is also now partnering with market leading brand Betboo in the fast-growing Brazilian market. Latin America is a significant market for both companies, with Playtech building on its leadership in the region established through its omni-channel presence in Mexico and Columbia.

Shimon Akad, Playtech COO, said: “This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC. GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets. We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services.”

Shay Segev, GVC’s Co-COO, added: “Our strategic partnership with Playtech goes from strength to strength, driving growth in both of our businesses. Playtech’s content has already proved hugely popular with our customers where it is already live and we look forward to rolling it out in further markets over the coming months.”