Playtech has announced the launch of a dedicated Live Roulette table for Betfair.es, as both companies continue to expand their operations in the key growth market of Spain.
Hosted from a dedicated space in Playtech’s live studio in Spain, Live Roulette is presented by native-speaking dealers, and is available 24/7. The launch of the game continues Playtech’s strategy of expansion in growing markets through localised and specialised content.
Edo Haitin, Managing Director, Playtech Live Casino, comments: “Betfair is a key partner for Playtech, not just in Spain, but globally. We are very excited to be supporting the expansion of the Betfair.es Live Casino game portfolio with the launch of Live Roulette. We look forward to continuing to deliver industry-leading Live Casino content for Betfair.es and the rest of the Group.”
Martyn Denney, Casino Commercial Manager at Betfair.es adds: “Delivering a localised, brand-specific experience for our players is central to Betfair’s strategy across all markets, so the expansion of our Spanish Live Casino offering to now include dedicated content is a strategic step forward. The innovative technology and gameplay features supporting the new table will drive superior player experiences and facilitate further growth in the Live vertical. We’re very excited to see how our players engage with the new product moving forward.”
