Playtech’s official US launch comes in the form of two new live casinos, the first located in New Jersey, and the second located in Michigan. The Southfield, Michigan location opens under the Play Gun Lake brand with newly partnered powerhouse Parx, while the Atlantic City, New Jersey location opens with long-time partner Bet365. This is the first single-day dual roll-out of live casino facilities in the history of US gambling.
Both casinos feature live Roulette, Bacarrat and Blackjack, with some new twists on some old favourites. Playtech’s new live casinos both offer All Bets Blackjack, in which an unlimited number of players can participate. This is supposedly “the leading scalable variant” of Blackjack, according to Playtech.
Both casinos have also included Quantum Roulette Arcade, the first American roulette variant containing a multiplier feature. With this feature, players can hit a multiplier up to 1000x. Specifically designed for the American market, this double-zero variant claims to be the highest potential payout for Roulette that has ever existed. Further planned launches in the coming months will feature games based on popular game shows, as well as a sports-focused section for players.
The dual launch continues Playtech’s US expansion plan, supporting the two communities by creating thousands of jobs and supporting philanthropic efforts in both cities.
Playtech is currently involved in a bidding war over who will take charge of these two new facilities. The leading player is Aristocrat, which entered a massive $3.7B bid, however, a competing bid by JKO has stalled the shareholder vote on which company will take over the facilities.
Edo Haitin, Playtech CEO, said: “This is a landmark moment for Playtech and our development in the U.S. and it is something we are all very excited about. We are humbly grateful for the warm welcome and support our teams have received from the Atlantic City and Southfield communities, and we are looking forward to becoming an integral part of these communities and contribute our part. The launch of the two facilities represents our core strategy of bringing our industry-leading studio standards to the U.S. whilst ensuring that Playtech Live’s most engaging and innovative products and technology are available to new markets and audiences. By partnering with Parx Interactive in Michigan and bet365 in New Jersey, we have been able to enter some of the fastest growing states in the U.S. and Playtech’s vision and drive for growth in these states has been well received by the local communities.
“Launching two state-of-the-art studios across two regulated states in one day is not something I have seen done before, but I am incredibly proud of the entire Playtech Live team for stepping up to the challenge and producing not one, but two best-in-class Live Casino studios. By developing specially customized gameplay experiences for the U.S. audience, we are confident we will deliver an exceptional online experience to players in Michigan and New Jersey, and we are excited to continue our journey with further strengthening our Playtech Live offering with more leading titles and content in the coming months.”