Playtech has reached a new milestone in its partnership with Buzz Bingo, with a single instance seamless Wallet now powering all physical club and online operations.
Powered by Playtech’s flagship IMS platform, the single wallet instance provides full connectivity across the Buzz Bingo retail and online environments – the culmination of a significant long-term project supporting the Playtech ONE vision. The seamless Wallet allows players to enjoy bingo, slots and other verticals using a single account for both retail and online play, with the flexibility to deposit funds online and use them in a physical club (and vice versa) or withdraw winnings in any location. It also allows for cross-channel CRM activities using the Playtech Engagement Centre toolset, providing a more seamless player experience.
Marat Koss, VP of Interactive Gaming at Playtech, said: “This is a major milestone for Buzz Bingo and Playtech and our long-term partnership. An incredible amount of work has gone into achieving a seamless single Wallet connectivity across all retail and online operations, both from our team and everyone at Buzz Bingo. We are very proud to be part of delivering an enhanced experience for players across every Buzz club and Buzz Bingo online.”
David Evans, digital operations director at Buzz Bingo, added: “Playtech has been a vital partner in the Buzz Bingo journey from day one, and the achievement of delivering a single wallet instance across our entire retail estate and online presence cannot be overstated. Against a backdrop of highly challenging times with long-term club closures during the COVID-19 pandemic, our partnership has created something truly ground-breaking.”