B2B games platform Playzido has signed a landmark distribution deal with gaming giant Playtech. The partnership will enable Playzido to deliver games through the Playtech Games Marketplace, significantly expanding the reach of Playzido’s innovative games catalogue.
The deal will see popular titles from leading games studios, such as ReelPlay, Endemol Shine Gaming, Bulletproof Games and Plank Gaming, significantly benefit from Playtech’s scale and distribution network.
Playtech Games Marketplace is a discovery platform for operators. Selected content providers are able to deliver their games portfolios through the marketplace, providing operators with a single, unified platform for content discovery, configuration and insight.
Stuart Banks, Managing Director, Playzido said: “Playzido is hugely proud to be working in partnership with Playtech, undeniably one of the world’s leading online gaming brands. The deal will accelerate our reach into strategic key markets and will enable us to distribute our innovative portfolio of games to new audiences. We look forward to a building a long and successful relationship together.”
James Frendo, Director of Casino, Playtech added: “We’re delighted to welcome Playzido to the Playtech Games Marketplace. Playzido offers an extensive and innovative games range that will add a further point of differentiation to our platform, and which we know can appeal to licensees and their players in several key markets. This agreement will enable Playtech to further enhance the selection offered via Marketplace and allow Playzido to reach a whole new audience in regulated markets internationally.”